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History of SMart MAster

Exploring the Evolution and Impact of SMART MASTER

From the 80’s, SmartMaster’s founder began as a tailor in a tailoring district. Born into a family of tailors, it was almost second nature to craft each piece to fit specifically. The little shop thrived and prospered.

As people got used to the manufacturing and mass production of clothes in the late 80’s, ready-made clothes became the preferred choice and customers cared more for convenience. Small tailor shops slowly dwindled and as with all things, he needed to move with the times. He weathered the economic crisis and held true to his drive of providing quality clothes and suits for everyone.

It was in the month of March 1999 that the first official SmartMaster store was unveiled in IOI Mall Puchong, Selangor. A store that is equipped with the latest in ready-made men’s wear while providing the same unique cutting of suits developed through the years of tailoring experience. A store that brings out the latest in modern fashion while maintaining a sense of tradition, timeless quality and loyalty to its customers.

The insistence on presenting the best of quality has allowed SmartMaster to grow continuously. This push for excellence has garnered us recognition by various entities across Asia Pacific and we stand here today with 20 SmartMaster stores across Malaysia.

We hope to continue expanding our borders intent on bringing the promise of quality wear and smart design to our customers.

Founder Of Smaster Suit Sdn Bhd (SmartMaster)

DICKSON PHANG

failure is not an option

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HISTORY TIMELINE

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SmartMaster’s founder began as a tailor in a tailoring district. Born into a family of tailors, it was almost second nature to craft each piece to fit specifically. The little shop thrived and prospered.

As people got used to the manufacturing and mass production of clothes in the late 80’s, ready-made clothes became the preferred choice as customers cared more for convenience. Small tailor shop slowly dwindled and as with all things, he needed to move with the times. He weathered the economic crisis and held true to his drive of providing quality clothes and suits for everyone.

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It was in the month of March 1990 that the first official SmartMaster store was unveiled in IOI Mall. A Store that is equipped with the latest in ready-made menswear while providing the same unique cutting of suits developed throughout the years of tailoring experience. A store that brings out the latest in modern fashion while maintaining a sense of tradition, timeless quality and loyalty to its customers.

With the continuous passion, dedication and insistence on presenting the best of quality suits for the people has allowed SmartMaster to grow and strive in its industry. This push for excellence has garnered us and Klang Valley. We hope to continue expanding our borders intent on bringing the promise of quality wear and smart design to our customers.

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Target Audience

Smart Master’s target audience are middle age men with a income ranging from average to above average. Who are looking for an outfit to spark their personality & confidence, to exceed the ordinary by looking smart in their own ways.

product range

Semi Casual

94%

Formal

100%

Smart Casual

96%

Having not just formal but with an diversity of Menswear, creating more space to explore and uncover one’s taste in fashion and style.

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